Special Olympics TV spot
Washington State Department of Commerce
This project is an animated TV spot – set to air on ESPN during the month of June, leading up to the Special Olympics. This year, the Washington ABLE Savings Plan is a sponsor for the event.
The goal of the video was to promote the ABLE Savings Plan. Along with the video, a website landing page was created. I was responsible for the creative and art direction of the video. It was a fun challenge incorporating an Olympic sports theme and making it fit within the ABLE style guide.
MY ROLE
Art direction
Creative strategy
Storyboards
Animator
TOOLS
Illustrator
After Effects
Premiere Pro
CREDITS
Agency: DH
Account: Esther Brown
Content: Esther Brown, Meagan Garrett
Art Direction: Alex Cruz
Storyboards: Alex Cruz
Animation: Alex Cruz, Sean Finley
Website: Julie Smetana
Moodboard
Storyboard
Interested in working together? Get in touch!
Alejandro Cruz Lopez
Graphic & web designer
425 505 6656
cruzxdesign@gmail.com