Special Olympics TV spot

Washington State Department of Commerce

This project is an animated TV spot – set to air on ESPN during the month of June, leading up to the Special Olympics. This year, the Washington ABLE Savings Plan is a sponsor for the event.

The goal of the video was to promote the ABLE Savings Plan. Along with the video, a website landing page was created. I was responsible for the creative and art direction of the video. It was a fun challenge incorporating an Olympic sports theme and making it fit within the ABLE style guide.

MY ROLE

Art direction
Creative strategy

Storyboards
Animator

TOOLS

Illustrator
After Effects
Premiere Pro

CREDITS

Agency: DH
Account: Esther Brown
Content: Esther Brown, Meagan Garrett
Art Direction: Alex Cruz

Storyboards: Alex Cruz
Animation: Alex Cruz, Sean Finley

Website: Julie Smetana

Video Stills

Employee-Month
Ball-Equipment
Pig-Bank
Hand-serve
SpecialOlympics-Moodboard

Moodboard

Storyboards-SpecialOlympics

Storyboard

svg-image

Interested in working together? Get in touch!

Alejandro Cruz Lopez
Graphic & web designer
425 505 6656
cruzxdesign@gmail.com